Yeonsu Kim

Motivation
Living abroad for many years, I experienced firsthand how the standards of beauty vary across countries and cultures. I want to create a brand that introduces Korean beauty and culture to the world and share the value of K-beauty globally. Through Miss Korea, I hope to communicate with diverse people and deepen my understanding of branding, so that I can build a brand that spreads the value of K-beauty worldwide, gives people confidence, and helps more women believe in their own potential.

Motto
Don't be afraid of challenges.