Hyunjung Lee

Motivation
While majoring in biochemical engineering and researching chemistry in the lab, I realized that the beauty field is far more scientific and diverse than I had thought. I promised myself that one day I would present a brand with my own philosophy to the world, and I learned how important the credibility of a brand's leader is. I took on Miss Korea because it is an opportunity to prove my expertise and global vision through action, not just words.

Motto
Saeongjima — life's fortunes are unpredictable.